Case study · Deloitte · 2024

Propertyownership,inyourpocket.

Two apps and a web portal for Dubai Holding Real Estate. Owners now pay instalments, track requests and discover new launches without visiting an office or calling an agent.

Request the full case studySee it live
Client
Dubai Holding Real Estate
Products
Dubai Properties · Meraas · Web
Timeline
Jun to Nov 2024 · 5 months
My role
End‑to‑end design, design system
Post‑launch survey95%customer satisfaction
App Store & Google Play10K+downloads per app
2 apps and a web portal3products in 5 months
Dark and light themes150+screens on one system

The problem

Paying an instalment meant a trip to the office.

Resale NOCs, modifications, launch bookings: every basic task needed an agent. I drove the design end to end, from research synthesis to visual design and the design system, working directly with developers and the client.

  • BusinessA 5‑month launch, with design and development running in parallel
  • BusinessFrequent scope changes driven by the client
  • DesignComplex journeys: payments, modifications, service requests
  • DesignTwo brands, two themes, mobile and web, kept consistent in build
Quick PayInstalmentsResale NOCModificationsMove in & outAccess cardsDLP servicesAmenitiesLatest launchesHelp & support

Chapter I · The owner app

Five journeys, one pocket.

01 · Onboarding & login

A first minute that builds trust.

Three short onboarding cards, then one login with mobile OTP, email OTP or password. Face and Touch ID make every visit after that a single glance.

  • Three‑card onboarding
  • OTP or password, user's choice
  • Biometric unlock
02 · Home

Everything an owner needs, up front.

One switch moves between owner and tenant views. Pending payments and request status stay visible, with new launches just a scroll away.

  • Owner and tenant views
  • Pending actions surfaced
  • Services in one tap
03 · Quick Pay

Pay in seconds, no login needed.

Enter a unit or customer number, pick what's due and pay. It removed the most common reason owners used to call the office.

  • Unit or customer number
  • Choose charges to clear
  • Instant confirmation
04 · Payments

Every dirham, accounted for.

Instalments, service charges and other charges each get their own tab, with progress, what's due next and a full history.

  • Progress at a glance
  • Upcoming and overdue
  • Complete history
05 · Latest launches

From browsing to booking a villa.

New projects on a map or in a list, with floor plans, payment plans and amenities. Interested buyers register in one tap.

  • Map and list views
  • Plans and amenities
  • Register interest

Chapter II · The web portal

The same product, built for bigger screens.

Every mobile feature carries over to a structured web portal. Owners manage properties, payments and requests side by side, and explore new launches on a map.

eservices.dp.ae
  • DashboardOwner and occupant views, services and dues on one screen
  • Map discoveryAll projects on a map with availability filters
  • RequestsRaise and track NOCs, modifications and move‑ins
  • AppointmentsBook and manage visits in a few clicks

Design system

One system. Two themes. Two brands.

Built on Figma variables so Dubai Properties and Meraas share every component, in dark and light. The system is now reused across new DHRE modules.

150+ screensDark & lightFigma variablesiOS · Android · Web

Live now

Try it yourself.

Dubai PropertiesOwner app
App StoreGoogle Play
MeraasOwner app
App StoreGoogle Play
Web portaleservices.dp.ae
Open portal

Inside the full case study

The thinking behind the screens.

Research, flows and iterations are covered by NDA. Email me and I'll walk you through them.

ResearchPersonas, benchmarking
Information architecturePre‑ and post‑login
WireframesTested and refined
Home iterationsHow the final design won
Edge casesEmpty, error, feedback

Want the full story?

Let me walk you through it.

Live client work from my time at Deloitte. Email me and I'll share the research, flows, iterations and design system.

Email me for the full case study
sidgiri2000@gmail.com